Kommunikationsprofis aus Kultur, Kunst, Politik, Verwaltung und Wissenschaft präsentieren am 4. Mai 2026 in der Bucerius Law School in Hamburg ihre Arbeit in offenen und demokratiestärkenden sozialen Medien. Weil die Veranstaltung mit über 200 Teilnehmenden ausgebucht ist, können Interessierte sie nun auch online im Livestream verfolgen.
The Conference 2MR
The new 2MR conference, pronounced ‘zwoMR’, takes place the day before the OMR Festival (Online Marketing Rockstars) and focuses on outstanding examples and role models for communication on open networks. Around 40 communication professionals, some of whom are well-known figures, will share their first-hand experiences of new, decentralised, democracy-enhancing social media. What works and what doesn’t? What do new networks offer creatives, public institutions, the media, businesses, and associations? Who will shape the future of social media?
A live video stream of the conference is available at 2mr.social/livestream (external link). German transcripts and subtitles in English, French and other languages can be activated via the player.
The conference is organised by the Hamburg-based non-profit organisation ‘Save Social – Networks for Democracy’, in collaboration with the Berlin-based communications agency King Consult. The venue is the centrally located Bucerius Law School.
Veranstaltet wird die Konferenz von der gemeinnützigen Organisation „Save Social – Networks For Democracy“ aus Hamburg in Zusammenarbeit mit der Berliner Kommunikationsagentur King Consult. Tagungsort ist die zentral gelegene Bucerius Law School.
Voices
The free internet has been abolished; it has been taken over by Big Tech monopolies. Our society needs different social networking platforms for exchange and debate. In Hamburg, we are demonstrating what this change can look like and that it can succeed!
It is time for a shift in communication. Frustration is growing over the rigid, monopolistic platforms run by US digital conglomerates. Issues include the protection of children and young people, media addiction, an overwhelming number of adverts, a lack of interoperability and technical openness, opaque algorithms, high advertising costs, hate speech, political self-interest and unreliable reach. There is a better way. The social networks of the future will offer trustworthy operators, reliable content, and authentic connections with others on an equal footing. With the 2MR Community, we are leading this communication revolution.
Funding
Thanks to generous funding, the festival is able to showcase excellent examples free of charge. Supporters of the festival include the Mercator Foundation, ZEIT STIFTUNG BUCERIUS, nextMedia.Hamburg, the Schöpflin Foundation, 3Q GmbH, Mastodon GmbH, the Newsmast Foundation, WEtell GmbH and ZDF.
- In the video clip series “Mein Tomorrow …”, our speakers offer initial insights into 2MR: 2mr.social/aktuelles (external link).
- The latest news and discussions can be found under the hashtag #2MR on the Fediverse platforms Mastodon and Bluesky: hberlin.social/@kingconsult (external link) and eimsbuettel.social/@bjoernsta (external link).
Media kit
Shareable images and logos are available to download at download.2mr.social (external link).
Conference photos are also available for download, © 2mr.social, Andreas Burkhardt. These will be available on Monday lunchtime at download.2mr.social (external link).
Press contact
If you are interested in covering the event and meeting the speakers, please get in touch well in advance.
- Save Social – Networks for Democracy gUG Björn Staschen presse@savesocial.eu
- KING CONSULT | Kommunikation Florian König presse@king-consult.de
Organiser
Save Social – Networks for Democracy is committed to preserving the internet’s democratic power. The organisation advocates freeing the web from the dominance of big tech monopolies and strengthening open networks. A petition on this issue received more than a quarter of a million signatures a year ago. Save Social was launched by over 100 individuals and organisations, including musicians Rocko Schamoni, Dota Kehr, Jan Delay and Sebastian Krumbiegel; authors Marc-Uwe Kling, Saša Stanišić, Uwe Timm and Isabel Bogdan; journalists Eckart von Hirschhausen, Ellen Heinrichs and Natalie Sablowski; entrepreneur Sebastian Klein; philanthropist Hans Schöpflin; tech blogger Sascha Pallenberg; former Federal Data Protection Commissioner Ulrich Kelber; and trade unions including the German Journalists’ Association (DJV), the German Journalists’ Union (dju) within ver.di, Unisono (German Music and Orchestra Association e.V.), Freelens, and the Professional Association of Photographers.
Save Social – Networks for Democracy has been operating as a not-for-profit organisation since the summer.
In collaboration with
KING CONSULT | Communication
As a values-driven communications agency, KING CONSULT supports companies, public authorities, universities, NGOs, foundations and associations in achieving successful, confident and long-term communication within and outside the Fediverse. We offer free and independent information on how to potentially realign your own communication channels with the #SocialMediaMatrix and the Social Media Briefing.
king-consult.de (external link)
Mastodon: berlin.social/@kingconsult (external link)
Social-Media-Briefing: king-consult.de/social-media-briefing (external link)
#SocialMediaMatrix: social-media-matrix.king-consult.de (external link)
